DISEO

Super platforms control users, data, content, revenues – with users as their product. They control access to the consumers.

A massive dilemma exists in the social media landscape today. Super platforms have amassed outsized control over users, their data, and the content they host.

These super platforms exploit user data, treating people as the product and profiting of their information and attention. Users lack control or revenue from their own valuable data and engagement.

At the same time, brands are completely dependent on the whims of Big Social. They must pay huge commissions for access to their own customers. And algorithms can throttle their reach at any time.

This unfair concentration of power has fueled the social dilemma. User privacy and agency are disregarded. Brand relationships become transactional, not human

Billions in value are concentrated in walled gardens rather than shared equitably with the people who create it – only the investors of the super platforms benefit.

It also means that a large portion of the digital value generation and therefore of the GDP is leaving the country as profit of the super platforms in foreign countries.

Solving this imbalance is one of the defining challenges of the social age.

Autonomous self-governed platforms with an underlying framework and cross-platform intelligence secured by Blockchain technologies

The solution of DISEO is worldwide unique. It is a decentralized and democratic Social Media and Commerce system of interconnected independent platforms where users have full control on their data and platforms control the content distribution in such a way that everyone benefits – not only the shareholders.

Revenues are fairly shared with all value contributors. DISEO puts users first, letting them earn from their valuable data and engagement – where influencers earn up to 10x more than through other platforms.

DISEO presents the right solution at the right time to shift power back to people, brands and governments in social media. Brands seek new ways to reach audiences and maintain control and lower their increasing costs-per-lead. Users are tired of being flooded with impersonal ads. Fake news and misinformation increasingly become problematic. Creators demand fair compensation. Advertisers feel uncomfortable with unethical platform behaviour. Political pressure on platforms is rising.

On DISEO, verified users control their own data and get paid for their engagement and influence - earning income directly from brands.

Brands can establish direct relationships with customers and pay them for valued attention and advocacy, bypassing Big Tech commissions.

It enables countries to control user behavior on their territory, to keep a larger portion of the digital value chain that stimulates GDP growth, to embrace local culture and values but also to control data use and money flows as well as to enforce their law on their residents

This people-powered model disrupts the concentrated power of super platforms. Value is distributed back to the users who create it in a self-governed system with a local jurisdiction based on users’ residency.

Key benefits

For users:

·   Income from monetizing their own data

·   Revenue share on engagement like content creation and referrals

·   Control over their information and digital footprint

For brands:

·     Direct access to customers without gatekeeper middlemen

·     Massively increased marketing efficiency from permissioned and precise targeting of users self-collected data

·     Build authentic connections through user incentivization

·     Increased earnings by avoiding Big Tech commissions

For countries:

·   To drastically reduce the digital dependency of foreign country services

·   Thriving the countries own ecosystems under their own control.

DISEO realigns incentives around user value, brand relationships, regional values and equitable participation. The future of social media puts people first again.

On the DISEO system, each brand operates and promotes its own independent platform – app and URL – to its communities. DISEO interconnects the brand platform for sharing users and content.

Brands receive their own social platform from DISEO on license basis or they develop it themselves.

 

Competitive technology

·    Blockchain, Wallets, Smart Contracts are used to authenticate users, to secure the democratic process and make it tamper-proof, to securely share monetary value, to secure data and privacy.

·    Generative AI is used to personalize ads, to personalize content selection, to enable personalized search and to self-regulate content to enable freedom of speech.

·    Control Panels facilitate transparency and enable control of privacy, use of data and interactions.

Some key features:

·    Brand Platforms: Brands get their own social platforms on DISEO customized to their needs with their own branding, features, and community as their own app in the app stores under their name.

·    Shared User Base: Users have universal profiles that connect across all brand platforms on DISEO, enabling cross-pollination. It enables the brand platforms to scale easily.

·    Democratic Algorithms: Brands decide on their own curation, moderation, and reach - not dictated by DISEO.

·    Content Portability: User-generated content is owned by creators and portable between brand platforms.

·    Universal Wallet: Users have one integrated wallet for managing money and tokens, rewards, and payments across the ecosystem where wallets are provided by locally regulated financial partners.

·    Data Control: Users control their own data assets like contacts and activity streams with freedom of speech - only limited by the law of their residential country 

This interconnected system forms an open, transparent social landscape where value created by users and brands gets redistributed, not concentrated and where the quality of content is self-regulated through a trust index by voting of verified users. DISEO aims to build the infrastructure for a global user-first social economy – the Layer Zero of decentralized and democratic Social Media where everyone can build their own services on top as and additional layer – the operating system for a new fair Internet.

DISEO has a fully-developed an operational solution and entered into an agreement with a global Top3 football club with 500 million fans.

DISEO does not spend billions of dollars to attract users itself – instead it attracts large platform clients to operate their own social platforms which bring their existing audience to their own social platform.

With this approach, DISEO aims to achieve 1 billion users in less than 10 years. Currently, DISEO has around 50 promising high-profile customer opportunities with a combined total audience reach of 3.4 billion people of which 1.4 billion can be activated as users on DISEO.

DISEO could already gain a global top3 football club as platform client. The Director of Innovation of this club says:

“I am absolutely convinced that DISEO has the right solution and technology to spearhead the Internet to the next level which is Web3 - the Internet of Trust. We are very proud and excited to be part of this journey to democratize the Internet where users own their data. It is the future now. We make it happen together.”

The launch of the club platform is expected in first quarter of 2025 with the aim to onboard 5-10 million users in the first year through a launch campaign that educates advertisers how to increase ad efficiency and influencers how they can earn more and as a result they will activate their followers onto the club’s own social platform.

Benefits

Large communities > Communities can double their existing income

Communities activate their audience > DISEO does not have user acquisition costs

Communities cover usage fees > DISEO does not have usage costs

Network effects drive rapid scaling > DISEO needs less growth capital

Plan for 2025 with 6.5 million users

 

Financial forecast 2024-2028

Every brand or organization with clients, fans, members can operate their own social platform and become a client of DISEO.

DISEO targets all industries and segments but initially concentrates on specific customer segments who stand to benefit most from controlling their own social platforms and communities:

·     Sports Teams and Leagues

·     Sponsors of Sports Teams / Leagues

·     Media Companies and Entertainment Brands

·     Tourism Boards and Hospitality Brands

·     National and Local Governments

These customer segments share common needs:

·     Establishing direct relationships with users

·     Controlling their audience, data, and algorithms

·     Monetizing through community engagement

·     Avoiding Big Tech intermediary commissions

 

With its decentralized social infrastructure, DISEO allows each brand to operate its own tailored platform powered by engaged users incentivized to create value.

Sports teams can deepen their fan communities. Media companies can share content directly with subscribers. Tourism brands can enable user-generated advocacy. Governments can provide citizen services and information.

DISEO provides the building blocks for brands to foster the right social economies for their communities at scale.

Complete disruption of the traditional advertising and m-commerce model. DISEO earns from platforms a base fee, usage fee + a revenue share of each transaction

The DISEO business model is based on free profiles and a monthly base fee plus a fee per active user from brands to operate their own social platform combined with ongoing revenue sharing on activities and transactions.

As an entry without barriers, brands can operate an unlimited number of social profiles of everything (products, services, locations, events, projects, etc. = Internet of Profiles) without any costs. These profiles are distributed on ALL social platforms for free.

In addition, brands can operate their own social platform to select the available content according their chosen topic for which they pay a small monthly fee and low user fee to cover core platform costs and access to DISEO's decentralized social infrastructure.

Ongoing revenues are generated via a revenue share on all transactions like advertising, commerce, and donations conducted on each brand's platform.

Advertisers increase their marketing efficiency by 10 times:

·     100% elimination of fake users

·     Users self-managing their data

·     User-selected advertising/offers

 

As a result, despite revenue sharing DISEO can earn more per user than super platforms.

DISEO aims to earn €20 in average annual profit per active user. Benchmarked against social media user values, this results in an implied value of €400+ per user

This recurring revenue share model allows DISEO to:

·   Earn recurring income from incremental brand activities vs. one-time fees

·   Align incentives by sharing value created on the platform

·   Build residual income streams that increase over time 

·   Develop network effects as more brands and users join the ecosystems

·   To scale its valuation similar as the super platforms despite revenue sharing and decentralization

DISEO's model allows the platforms to benefit sustainably from the value created by empowered users and brands in the new social media economy. In addition, they benefit from receiving a part of the dividends which accelerates growth.

DISEO is targeting a massive global opportunity in the mobile commerce and social media markets.

The mobile commerce market alone is projected to grow to €3.1 trillion by 2028 according to market estimates with an explosive 27% CAGR.

This growth will be fueled by expanding smartphone penetration, with active smartphone users expected to reach 6 billion by 2028, up from 3.5 billion of 2020.

Social media and messaging are central to mobile engagement, with the average user spending over 2 hours per day interacting on social platforms.

As online activity continues migrating to mobile, the opportunity for platforms like DISEO that directly connect brands with engaged mobile users is tremendous

With its decentralized social ecosystem, DISEO sits at the intersection of multiple trillion-dollar mobile trends including commerce, advertising, communities, and entertainment.

A leading Blockchain/DLT expert of the European Commission says:

“DISEO has created an ethical alternative to US super platforms with European values at its core. On this basis it has the potential to disrupt the current US Internet dominance by scaling to more than 1 billion users and to reach a similar valuation like US Internet giants.”

As DISEO has a unique value proposition and built-in network effects, new entrants would need enormous capital and time to catch up the existing competitive edge. Incumbents cannot copy DISEO without giving up control and breaking their business model.

There are many players which cover a part of our solution, but there is none worldwide to cover the complete solution which is required to scale big. None provide the ecosystem of autonomous interconnected platforms with integrated wallets and automatic revenue sharing. DISEO is better positioned than others to solve the Social Dilemma. 

Vision

DISEO's vision is to become the leading decentralized democratic social organization - the premier people-powered alternative to centralized Big Tech platforms. 

By redistributing value back to users, DISEO aims to scale to over 1 billion active user-members within 10 years through acquiring large platform clients which onboard their existing audience.

Strategic Priorities 

·     Attract brands by enabling them to leverage their existing communities and acquire customers more cost-effectively 

·     Achieve exponential growth by having brands incentivize their users to engage while avoiding excessive paid marketing costs

·     Establish the DISEO system of autonomous platforms as the model for equitable participation and value sharing on social media

·     Develop an actively engaged user base through the platforms driven by ownership, agency, and income share

·     Capture at least 5% share of global mobile advertising and commerce revenue as money flows directly from brands to user-members

·     Expand across key geographic growth markets in emerging regions

·     Pioneer people-powered Web3 community models where users and brands co-govern network policies 

By aligning incentives around user value, DISEO aims to transform social media into a domain driven by transparency, decentralization, and shared prosperity.